Consumer Products - Protecting Revenues, Brand, and Consumer Confidence

Applied DNA Sciences provides a range of ready-to-use solutions aimed at brand protection and authentication for the retail and apparel industry, including clothing, accessories, fragrances and cosmetics. Our SigNature™ DNA encrypted platform technology can help manufacturers combat counterfeit and piracy of primary, secondary and tertiary packaging, as well as the product itself.

The SigNature™ program is cost-effective and can be incorporated into an existing security program. Botanical DNA can be customized for different products, lots and/or pallets. The SigNature™ system is not only accurate and secure, but it is versatile and can be easily incorporated with RFIDs, barcodes, holograms and other security measures. SigNature™ DNA encrypted technologies help to answer the growing problem of both fake apparel, as well as products going astray during transit whether misplaced or stolen.

Counterfeit items are a significant and growing problem with all kinds of consumer packaged goods, especially in the retail and apparel industries. According to the 2005 DOPIP Global Counterfeit and Piracy Report, up to $283 million worth of clothing and accessories worldwide are fake, as well as $12 million worth of fragrances and cosmetics are counterfeit each year. In the United States, $1.29 billion dollars worth of seizures and losses were incurred resulting from counterfeit of apparel and other consumer products.

For more information about how SigNature™ can help to protect your brand, logo or security system, please click here.