Protects Brand and Customers - Convicts Counterfeiters
The counterfeiting landscape is changing. Unlimited access to inexpensive manufacturing sources, and the ease of defeating conventional security measures make any product vulnerable to counterfeiting. In response, Applied DNA Sciences and Bilcare Technologies have developed Rapidna™, a DNA Magneto-Optical marking system that, unlike conventional brand protection systems, delivers secure, machine-readable, forensic protection.
Unique Magneto-Optical markers make product tracking and screening activities quick and totally secure. Wireless devices read and transmit the label’s “Magneto-Optical fingerprint” data for instant authentication. Further integration with brand owner databases enables comprehensive supply chain management and enhanced sales data collection
Deterrence That’s Not Just an Idle Threat
DNA transforms the Rapidna system into a forensic powerhouse. DNA, with its international court acceptance, puts brand owners in a strong position to convict counterfeiters. If a magneto-optical scan does not yield a conclusive result in the field, the DNA portion of the Rapidna marker is employed to deliver definitive authentication results that stand up in court.
To find out how you can benefit from Rapidna please click here.