The Applied DNA Sciences logo was designed to create a clear and memorable impression of a dynamic, innovative company. The logo is in the form of a double-stranded DNA helix, with the blue lines representing the four bases, ACGT, that are the building blocks of every DNA code or sequence. The curved font and helix combined with the smooth, straight blue lines communicate a forward-moving culture, with clear technological goals. The color black communicates value, substance and a sense of potential and possibility, combined with blue that conveys trust, dependability, security, with a modern technological sensibility.
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