It took only ten days for New York Knicks point guard Jeremy Lin to move from unknown Harvard grad to international, cover-of-Sports-Illustrated sensation. That sent New York Times reporters scurrying downtown to discover whether the sharp-eyed basketball phenom had been paid the highest compliment: whether his associated products, like jerseys and shoes, had been counterfeited and sold on the city’s notorious counterfeit black market on Canal St.
Jeremy Lin drives on Isaiah Thomas of the Sacramento Kings
Nope, nothing on Canal St. thus far, this writer can tell you. Sorry, Jeremy, we still love you.
A quick head fake
But wait, the budding NBA star is not the only player with great court vision. Counterfeiters in China are used to this and equally ready to find the open man. Can it be a surprise that on Wednesday, another Times article reported from Hangzhou, China that counterfeiting there had already been going great guns. ‘“His jerseys have sold out, even including the counterfeit ones,” said Zheng Xiaojun, a 24-year-old clerk in the capital of Zhejiang province, the home of Lin’s distant relatives according to claims in the People’s Republic.
While appreciative of the clerk’s honestly, at the point the article was written there were no “Lin jerseys” so all the articles in the store were counterfeits—known as jiade, or “fake” in China.
(Wondering why an American-born son of Taiwanese parents is such a big hit in mainland China? Seems that someone there has dug back into the records and found a grandparent of Lin’s, whose background is in Zehjiang province, also the home of a counterfeiting industry which has churned out Lin jerseys in a flash.)
Sports apparel counterfeiting target
NBA and other sports apparel is widely counterfeited, as nearly everyone knows by now. For years before the iPhone, athletic shoes consistently finished in first place in counterfeit seizures by U.S. government agencies like the Immigration and Customs Enforcement Agency (ICE). It was only last November 28, cyber-Monday, that ICE shut 150 web site domain names for selling counterfeit goods, among which counterfeit sports jerseys figured prominently. The web sites involved had racked up 77 million hits last year.
Counterfeit NBA jerseys hang in a China shop window. Photos via "Cultural Crossover," blog of an English teacher in Jinan, China, a wonderful culture and basketball blog.
So you can predict that the Lin fakes will reach these shores in a hurry. And it will not only be jerseys, we can safely say. Indeed, earlier this week, Nike announced a new shoe for the sudden star, the custom Hyperfuse 2011 PE, which, as footwear site CounterKicks describes it, “…is flavored up in New York Knicks team colors…” Not yet shipping, but when did that ever stop the counterfeiters?
Is there any answer to this global wave of sports clothes fakery? The phenomenon may seem a classic case of “too big to solve, too distant to care.” But in fact that’s far from the case. Applied DNA Sciences is already authenticating cotton In the U.S. and wool from the U.K. DNA authentication takes on the big jobs by authenticating the legitimate product, instead of identifying every fake. That is a flexible and eminently practical way of handling the biggest global housecleaning. (see for example the tech web site Gizmodo feature on Applied DNA Science "DNA proves your fancy suit isn't a fake").
This blogger also needs to add that counterfeiting of clothing is far from distant, and not a “victimless” crime. As you can read in other posts--tags below--the counterfeit black market is closely connected to organized crime of all sorts, to terrorism in at least one documented case (the 1991 bombing of the Word Trade Center), and widely uses child indentured labor. There are good reasons it is against the law.
Meanwhile New Yorkers, enjoy watching your promising new "1." And Canal St: it's a slam dunk. #Lin-sanity is coming your way too.
Working with its partners, 'DNA fabrics' are rolling out, while FiberTyping™ verifies original materials.
SigNature DNA can be incorporated at any point in the textile supply chain as a means to link a genuine product to its original source of manufacture. Our botanical DNA markers can easily be applied to raw cotton fiber, thread, yarn, woven labels or to the finished garment. SigNature DNA is robust, and it can be formulated to be resistant to wash out treatments. Instant field detection for the presence of SigNature DNA markers is simple, using a handheld device. Botanical DNA marked textile and apparel products are fully authenticated by our scientific team in our laboratories to ensure that they are truly genuine.
Our technology has proven useful in determining the authenticity of such commonly counterfeited products as Pima cotton and Yorkshire wool.
Products containing premium Extra Long Staple cotton, like Egyptian Giza, Peruvian and American Pima, are recognized by retailers and consumers as being the highest quality cotton in the industry. These refined high end cottons are well regarded due to their durability and quality which, in turn, typically commands premium pricing. In order to preserve the quality and performance of premium cotton products, cotton growers and manufacturers are using state-of-the-art technology, known as FiberTyping™, to verify that the original Extra Long Staple cotton fibers are used in the finished product.
In addition, our digitalDNA system can be used to provide track and trace capability for labels on finished garments to protect against counterfeiting and diversion.
APDN’s Textile Capabilities
• Covalent bonding of DNA to various textiles, including cotton, wool, cellulose fiber, etc.
• Polyester-nylon thread marking
• FiberTyping of cotton
DNA Authentication Process
SigNature DNA uses the DNA from plants to mark and authenticate products in a unique manner that essentially cannot be copied. DNA is forensic, durable and uncopyable by counterfeiters.
Power of DNA Authentication
Strong authentication is the foundation of a successful business. Applied DNA Sciences works with you and your business to develop and implement an authentication system that best suits your needs. This means a DNA Authentication system that is:
Easy to implement and maintain
Product authentication is essential to businesses because it helps to:
Build trust and credibility
Protect reputation and intellectual property
Assist in quality control and assurance
Assist in compliance with applicable laws
Promote legal enforceability of transactions
Minimize losses by reducing illegal activity
Monitor and verify supply chain
SigNature DNA can be applied and authenticated at any point in the textile manufacturing process
Tom Gladtke has over 25 years experience in the textile world with an emphasis in global manufacturing, distribution and sales for the Home Textile Industry, where he was engaged in representing international fabric manufacturers from Israel, Thailand, India and Turkey. Fabrics included cotton, polyester, Flame Retardant (FR) polyester, rayon, silk as well as outdoor polyester and was sold to jobbers, converters, furniture manufacturers, hotels, casinos, restaurant chains, boating industry and health care. Tom was specifically involved in sales management /business development and global sourcing with a corporate emphasis to increase U.S. market share and expand operations into new verticals. He also has a significant background in electronics to include military, bio-medical and computer peripherals.
Tom joined ADNAS to increase global textile market share to include fibre, yarn, fabric, finished product as well as textile printing. Through years of experience, Tom brings particular strengths in bridging high-tech technology to everyday application as well as being highly experienced in the development & management of startup companies.
Mr. Gladtke received a Bachelor of Science degree in Marketing from the University of Bridgeport and an MBA from Farleigh Dickinson University.
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Applied DNA Sciences is helping to set the standard and develop ways to verify true US Pima cotton
Products containing premium Extra Long Staple cotton, like Egyptian Giza, Peruvian and American Pima, are recognized by retailers and consumers as being the best cotton in the industry. These refined premium cottons are well regarded because of their durability and high quality, and they typically command a higher price than the Upland varieties of cotton. In order to preserve the quality and performance of premium cotton products, cotton growers and manufacturers are using DNA technology, also known as FiberTyping, to verify that the original Extra Long staple cotton fibers are used in the finished product.
What is fiberTyping?
Nature has provided the ultimate diagnostic tool to authenticate cotton. fiberTyping is a DNA test that was developed in collaboration with Supima (representing American pima cotton growers) to provide a means to verify original ELS cotton content present in cotton products.
Simply put, fiberTyping is a DNA test that can be used to determine if a cotton product contains G. Barbadense (Extra Long Staple), or G.Hirsutum (Upland) or a blend of both.
This test works best with greige yarn or fabric (unprocessed fabrics), but can also be tested on finished apparel, bed linen and towels.
All fiberTyping is conducted at Applied DNA Sciences Technical Center, Stony Brook, New York.
Cost per tests start at $500 per test. Volume discounts available upon request.
Turnaround time 7-10 business days. Expedited testing is available upon request.
Positives All Around
fiberTyping helps everyone in the supply chain so that they can trust the quality of premium ELS cotton products from cotton field to store shelf.
Growers can sell more premium cotton
Manufacturers can produce better quality items
Retailers can deliver a prestigious array of products
Brand owners can ensure quality and reinforce loyalty
Consumers can make informed decisions to purchase better quality items from brands and retailers they can trust because authenticity can be guaranteed
At the famous and elegant fabric show, Premier Vision Pluriel, opening in Paris at Paris Nord Villepinte expo center, today, two important APDN partners will be showing how DNA authentication is protecting fine fabrics in a way that no other technology company can do. The two programs, taken together, say a lot about the deeper and lasting potential of APDN’s DNA technology.
One partner will be showcasing a ground breaking anti-counterfeiting initiative protecting a famous luxury wool. “Yorkshire Signature DNA” has been developed by the Huddersfield, UK Textile Centre of Excellence, using APDN technology to combat rampant counterfeiting of the historically treasured Yorkshire wools.
Another partner exhibiting at the show, the Supima organization, is using an advanced APDN program to protect its fine American Pima cotton.
The program to protect luxury Yorkshire wool has rolled out an amazing ‘DNA fabric’ to protect weavers, ginners and others in the Yorkshire, UK region, renowned for centuries in the production the finest wool, from rampant counterfeiting of their goods. The fine wools in Yorkshire woolen products are produced for the world's premiere brands.
Bill Macbeth, Managing Director of the Centre explains: "The anti-counterfeit strategy involves the use of a unique botanical DNA that is impregnated into the fabric during the manufacturing process to provide authentication and brand protection for weavers of premium quality fabrics in Yorkshire".
A fully equipped laboratory has been installed in the Huddersfield Centre to carry out forensic analysis of DNA-marked textile using SigNature DNA, developed by Applied DNA Sciences in Stony Brook New York.
Another partner exhibiting at the show is using an advanced APDN program to protect its fine American Pima cotton. Supima, a promotional organization of American growers of the super-luxury cotton, also partners with APDN, using the APDN FiberTyping program. With FiberTyping, Applied DNA and Supima can verify the DNA inherent to the silky, long-fibered cotton sometimes referred to as “Upland Cotton.”
Dr. Kater Hake, Vice President of Agricultural Research at Supima has said:
“DNA technology is helping advance the quality of cotton products worldwide. We are very pleased to be collaborating with Applied DNA Sciences on innovative cotton diagnostic tools for Upland Cotton.”
We are especially excited about these two programs taken together.
First, as a green company, we see that the recent popularity of quality clothing is partly due to the search for sustainable environment. There is a world upsurge in the popularity of quality fabrics and quality clothing. Sales are up and not just for the reasons which immediately come to mind. Quality fashion is a movement, opposing “disposable fashion” and advocating a more sustainable, if less breakneck speed in creation and acquisition of clothing and household fabrics. The movement has also been termed “slow fashion” because it advocates taking the time to produce, distribute, and hold onto the things we wear.
We are also excited because, in these two programs you see an agile, young life sciences company using cutting edge technology to protect entire industries and regions. Those who are interested in the quality fashion movement, who are worried about the hundreds of thousands of jobs lost to counterfeiters world wide, as well as lovers of fine fabrics, should take heart from these new developments. There is more to come.