A country awash in energy wealth, Russia boasts numbers of newly-minted billionaires, while the upscale shopping streets of Moscow and other large cities are lined with stores selling the latest, most fashionable products produced worldwide. Or are they?
A Russian Interior Ministry investigation has estimated that up to a third of everything sold to consumers in Russia--most especially those glittering luxury goods-- are counterfeit. The fakes don't end at the all too normal handbags and running shoes, but extend to clothes, perfume, cigarettes, household chemicals and food, according to the
Moscow Times. And this leaves aside the well-known plethora of digital piracy eminating from this region.
The phenomenon of the fake store, most recently seen in China's fake Apple stores, is widespread in Russia according the web site The Mark, a Russian business newspaper. Several supermarkets report counterfeit stores selling under their trade name, such as the luxury supermarket Aliye Parusa. At the other end of the scale, the discount house Pyatyorochka is widely faked.
Counterfeit Yves Rocher store
A fake Yves Rocher store operates in the Siberian republic of Tuva, even after the company complained to the local office of the Federal Consumer Protection Service, again according to the Mark
In fact, somewhat mysteriously, authorities such as the Consumer Protection Service claim that many fake stores are left operating because "it is difficult to prove that the counterfeiters broke the law," as spokesman Mikhail Anshakov put it.
Aside from faking the whole store, perfumes are a favorite target, including counterfeit items by Christian Dior, Dolce & Gabbana, Donna Karan and Nina Ricci.
In an indication of just how widespread the use of counterfeit parts are in the country, mechanics often refer to their use of 'leviye' — the Russian word for "left," which in slang means "fake."
Counterfeits and air disaster
Ominously, this includes the use of counterfeit parts in aviation. This perhaps leads us to another dark statistic: there were twenty-four major air crashes in Russia in the first seven months of the year alone. After a September crash which killed the entire championship hockey team Lokomotiv, President Medvedev pointed to the quality of equipment, urging the use of more equipment "from abroad."