September 27, 2012
Put yourself in our shoes for a moment. We--Applied DNA Sciences—is contacted by a firm which invents things, thousands of things every year. The things are sold at over a thousand retail stores. What kind of things? In a minute we’ll give you some samples.
You are sitting now in a conference room in a sprawling, one-story building in Pittsburg called Inventionland, the workshop of Davison Development and Design. You ask whether you can see some of the inventions, and how they are created. How, in short, does it all look? “That’s easy,” George Davison, founder and CEO tells you. He pushes a button. The walls open up. And you are in Toon Town. Seriously.
You see, first, Inventalot castle, a real white medieval structure. Then, as far as your eye can see, there are fantasy boats, fortresses, running waterfalls, chirping birds and music, all swarming with technicians and construction workers. It is certifiably, in the words of an NBC reporter who covered the place in a TV feature: “Disney-esque.” The video below will do a much better descriptive job than I.
What products emerge from this combination of fantasy-land and highly successful business? For starters, you have the BikeBoard, which is just what it sounds like, a combination skate board and bicycle (comes in Cruiser, Freestyle, and Mini flavors). No? We have a face mask camouflage treatment for paintball players called the Goggleflauge, the Hydro-bone (you canines in the audience know what I’m talking about), Cap Racks, a Slotted Spoon, the Trik Stik (attention bike jumpers), a hubcap cleaning brush, packaging for winter recreational products called Arctic Blast, a food label dispenser, a pet dish with automated lid. See the Davis web site for many, many more.
This is a formidable line of products, and if the content is sometimes light-hearted, the business is focused and management insightful. For the future, according to the company’s mission statement: “Become as well respected as Edison, Ford, Bell, Westinghouse and 3M in the process of going through idea to product.” Already, its line is sold by by retailers like Walgreens, Bed, Bath and Beyond, K Mart, Wal-Mart, QVC, Amazon, Loews, and hundreds of others.
As a partner with Davison, the possibilities for Applied DNA Sciences security and protection products are..only bounded by the imagination.
In our press release issued after signing of the contract we wrote:
“The two companies will collaborate on the development of innovative loss-prevention products, based upon APDN’s botanical DNA-marking platform. Inventionland will participate in product development with APDN and take the resultant new products and applications to its customers.”
“Innovative” sounds like a sure thing. Stay tuned. This is gonna be good.
A video tour of Inventionland here.
