Consumer Products - Protecting Revenues, Brand, and Consumer Confidence

Applied DNA Sciences provides a range of ready-to-use solutions aimed at brand protection and authentication for the retail and apparel industry, including clothing, accessories, fragrances and cosmetics. Our SigNature DNA encrypted platform technology can help manufacturers combat counterfeit and piracy of primary, secondary and tertiary packaging, as well as the product itself.

The SigNature program is cost-effective and can be incorporated into an existing security program. Botanical DNA can be customized for different products, lots and/or pallets. The SigNature system is not only accurate and secure, but it is versatile and can be easily incorporated with RFIDs, barcodes, holograms and other security measures. SigNature DNA encrypted technologies help to answer the growing problem of both fake apparel, as well as products going astray during transit whether misplaced or stolen.

Counterfeit items are a significant and growing problem with all kinds of consumer packaged goods, especially in the retail and apparel industries. According to the 2005 DOPIP Global Counterfeit and Piracy Report, up to $283 million worth of clothing and accessories worldwide are fake, as well as $12 million worth of fragrances and cosmetics are counterfeit each year. In the United States, $1.29 billion dollars worth of seizures and losses were incurred resulting from counterfeit of apparel and other consumer products.

For more information about how SigNature can help to protect your brand, logo or security system, please click here.